The Race for the 2012 Olympics

Front Cover
Random House, Sep 30, 2012 - Sports & Recreation - 240 pages

London bid leader and British Olympic hero Sebastian Coe, Tony Blair and David Beckham all played a part in winning the most competitive race for the Games in Olympic history. But it was far from plain sailing and the campaign was a rollercoaster ride of emotions: full of drama, controversy and tears from the moment businesswoman Barbara Cassani was given the task of launching the bid in 2003, to the fateful day in Singapore when her successor, Lord Coe, and the rest of the world was told London had won.
Mike Lee was at the heart of this intriguing journey through the entangled world of International Olympic Committee politics, international sport, British politics and the media as he travelled the world with Coe and other team members to present London's bid.

 

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Contents

Prologue One Sweet Word
1
False Starts
4
2 Taklng
29
A Day at the Opera
36
Exit Cassani
48
Ready t Steady Coe 6 To Athens Make or Break
71
Vision on the Mount
91
More Polish than the French
113
Hitting the Home Straight
135
10 Beckham and Blair
149
Weve Won
164
12 From Triumph to Tragedy
198
Toward 2012
207
Index
214
Copyright

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About the author (2012)

Mike Lee was London 2012's Director of Communications and Public Affairs during the campaign to secure the Olympics for the city. He has previously worked as a senior adviser for the Rt Hon David Blunkett MP and as Director of Communications and Public Affairs for UEFA.

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