The Researcher's Bible: An Overview of Key Concepts and Methods in Social Science ResearchA short introduction to the major concepts and approaches used in the social sciences, especially in sociology, anthropology, and leisure, recreation, and tourism. It's an ideal supplement to a more detailed text on research methods and a guide to choose which research methods to use in a study. It also provides an explanation of different options for company owners and managers of organizations, who might want to do research or hire a research company to conduct a study for them. The chapters cover these topics: What is research and how it differs from program evaluationChoosing a research topic The contribution of different disciplines to the social sciences Different research approaches in social science research Using observation in social research Using qualitative and quantitative research methods The main characteristics, advantages, and disadvantages of different sampling methods The main techniques for analyzing surveys and their advantages and disadvantages The major statistical concepts The major data analysis techniques The easiest method for social research |
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The Researchers Bible: An Overview of Key Concepts and Methods in Social ... Gini Scott No preview available - 2015 |
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advantages and disadvantages agency or organization Analysis of Variance analyzing ASJA Press asked assess attitudes behavior bimodal distribution can’t CHAPTER Chi-square test clustered sampling clusters commonly compared consumers correlation count or percentage cross-tabulation crosstabs culture data approach demographic dependent variable determine different activities different disciplines different groups different types e-mail examine example F score facility family leisure frequencies gender group dynamics group members household survey income interest interviews every nth large number mail survey major statistical concepts males and females negative non-linear regression Normal Distribution nth person null hypothesis obtain participant observation patterns pie chart population pre-coded program evaluation quantitative research methods questions quota sample recreation research approach respond sampling approach sampling methods scale or ordinal scatterplot scientific model selected significant difference small number social research social science street survey subjects T-test theories topic tourism Understanding research variance visitor survey