The Rhetoric of EconomicsA classic in its field, this pathbreaking book humanized the scientific rhetoric of economics to reveal its literary soul. Economics needs to admit that it, like other sciences, works with metaphors and stories. Its most mathematical and statistical moments are properly dominated by comparison and narration, that is to say, human persuasion. The book was McCloskey's opening move in the development of a "humanomics," and unification of the sciences and the humanities on the field of ordinary business life. |
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Contents
| 3 | |
2 The Literary Character of Economic Science | 20 |
3 Figures of Economic Speech | 35 |
How John Muth Persuades | 52 |
Robert Fogel As Rhetor | 74 |
6 The Lawyerly Rhetoric of Coases The Nature of the Firm | 87 |
7 The Unexamined Rhetoric of Economic Quantification | 100 |
8 The Rhetioric of Significance Tests | 112 |
9 The Poverty of Economic Modernism | 139 |
10 From Methodoloy to Rhetoric | 156 |
11 AntiRhetoric | 168 |
Prospects for a Scientific Economics | 187 |
| 195 | |
| 219 | |
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Common terms and phrases
actual American analysis appeal argued argument audience authority believe better called character claims Coase coefficients common consider conversation cost course criticism demand econometrics economics economists effect error estimate evidence example existence experiments fact field figures firm Fogel function give historians human hypothesis idea implied important instance interest knowledge language less linguistics literary logic look mathematics matter means merely metaphor method methodology mind modernist Muth Nature nomics noted notion objective observed particular percent persuasive philosophical political practice problem production question rationality reader reason remarks rhetoric sample scientific scientists seems sense similar social speaking speech standard statistical significance story style talk theory things thought tion true truth turn understand University writing
Bibliographic information
| Title | The Rhetoric of Economics Rhetoric of the Human Sciences |
| Author | Deirdre N. McCloskey |
| Publisher | Univ of Wisconsin Press, 1998 |
| ISBN | 0299158136, 9780299158132 |
| Length | 248 pages |
| Subjects | › Business & Economics / General Social Science / General |
| Export Citation | BiBTeX EndNote RefMan |