The Robert Collier Letter Book

Front Cover
Business book house, 1937 - Advertising - 449 pages

Contents

HOW TO ARouse That AcqUISITIVE FEELING
8
GETTING NEWS INTEREST INTO YOUR LETTERS
17
WORD PICTURES THAT MAKE PEOPLE Want Your PRODUCT
32
THE PROOF OF THE PUDDING
54
HOW TO PUT A HOOK INTO YOUR LETTERS
66
THE FIRST OLIVE
99
SELLING 2000000 WORTH OF O HENRY STORIES
116
HOW WELLS OUTLINE WAS SOLD
186
HOW THE BOOKBUYERS SAVED A CAMPAIGN
207
A GIANT OF THE MAILS
227
THE THIRD FIFTY THOUSAND
259
TAKING THE GUESS OUT OF ADVERTISING
323
WE HELP TO START A STORE
359
HOW TO REACH THE LEADERS
388
Copyright

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