The Schneider Report: A National Model of Strategic CommunicationTo succeed, we must understand the United States is engaged in a generational and global struggle about ideas, not a war between the West and Islam. It is more than a war against the tactics of terrorism. We must think in terms of global networks, both government and non-government.If we continue to concentrate primarily on states ([i.e., ] 'getting it right' in Iraq, managing the next state conflict better), we will fail.Strategic defense communications require sophisticated methods that map perceptions and influence networks, identify priorities, formulate objectives, develop themes and messages, leverage new strategic and tactical dynamics and, ultimately, monitor success.STRATEGIC COMMUNICATION: A National Model makes the case for innovative visions in communications in this new strategic environment. This recently released study approaches the subject from every vantage point -- from leveraging the private sector to strategic communication direction, coordination, support, and execution. It also includes summary recommendations for managing information dissemination in the post-9/11 era.THE DEFENSE SCIENCE BOARD SUMMER STUDY on the Transition to and from Hostilities was formed in early 2004 and culminated in the production of this final report and summary briefing in August 2004. |
Contents
Chapters | 11 |
The New Strategic Environment | 33 |
Leveraging the Private Sector | 48 |
Direction Coordination Support | 60 |
Appendices | 87 |
Executive Summary and Recommendations of the DSB Task Force | 93 |
E List of Reports on Public Diplomacy | 100 |
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Common terms and phrases
Advisor for Strategic agencies Al Hurra Al Jazeera American Arab Assistant Secretary Board of Governors Broadcasting Board budget Bureau capabilities Center for Strategic Cold Cold War combatant commands credible cultural Defense Science Board Department's Deputy National Security develop Diplomacy and Public diplomatic Director effective funding implementation influence insurgent intelligence interagency Internet Iraq Islam Islamists leaders Managed Information Dissemination military information operations Muslim World National Security Advisor networks Office of Global opinion and media Policy Coordinating Committee political campaigns President Presidential direction private sector PSYOP public affairs public diplomacy office radio Radio Farda Radio Sawa regimes responsibilities Secretary of Defense soft support Strategic Communication Committee strategic communication effort structures tactical target audience Task Force recommends television terrorism terrorists themes and messages U.S. Government U.S. Government's U.S. international broadcasting U.S. national security U.S. Public Diplomacy U.S. strategic communication war on terrorism Zogby International
Popular passages
Page 102 - Testimony Before the Subcommittee on National Security, Emerging Threats, and International Relations, Committee on Government Reform, House of Representatives...
Page 102 - February 2004. US International Broadcasting: New Strategic Approach Focuses on Reaching Large Audiences but Lacks Measurable Program Objectives, Report of the US General Accountability Office to the Committee on International Relations, US House of Representatives, July...
Bibliographic information
| Title | The Schneider Report: A National Model of Strategic Communication |
| Authors | William Schneider, Jr., Jr. William Schneider |
| Publisher | Cosimo, Inc., 2005 |
| ISBN | 1596051450, 9781596051454 |
| Length | 116 pages |
| Subjects | › Language Arts & Disciplines / Communication Studies Political Science / Security (National & International) Political Science / Terrorism |
| Export Citation | BiBTeX EndNote RefMan |