The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture

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John Murray Press, Jan 25, 2011 - Computers - 336 pages
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This updated edition of the bestselling and critically acclaimed book on the rise of Google and the 'search industry" contains a major new Afterword from John Battelle. The rise of Google is one of the most amazing stories of our time. Google's enormous impact straddles the worlds of technology, marketing, finance, media, culture, dating, job hunting, and just about every other sphere of human interest. And no one is better qualified to explain this entire phenomenon than John Battelle, the acclaimed Silicon Valley journalist who co-founded "Wired" and founded "The Industry Standard". Much more than just a business book, this explains how the search industry is changing the way we live in profound and unpredictable ways. "The Search" contains exclusive interviews with some of the biggest names at the top companies including Google founders Larry Page and Sergey Brin. Google is the No. 1 search engine and is now a recognised word in its own right - they receive over 200 million search requests every day and it is estimated that over 80 per cent of webusers turn to Google first.

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About the author (2011)

John Battelle is a cofounder of Wired and the founder of The Industry Standard as well as TheStandard.com. He is currently program chair for the Web 2.0 conference, a columnist for Business 2.0, and the founder and chairman of Federated Media Publishing,Inc. He lives in Kentfield, California, where he's a visiting professor at the University of California-Berkeley Graduate School of Journalism. Visit Battelle's blog at www.battellemedia.com

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