The Selling Bible: For People in the Business of Selling

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J. Franklin Publishers, Incorporated, 1995 - Business & Economics - 485 pages

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The Book of Essentials
Your Road to Selling Success i 40
The Yardstick

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About the author (1995)

John F. Lawhon is a celebrated entrepreneur, educator, & author who employs a revolutionary approach to salesmanship & sales training with a proven, complete plan that promises to be the salvation for the business of selling in the twenty-first century. The Selling Bible for People in the Business of Selling, his second book, is the result of thirty-five years of selling, management & ownership plus fifteen years of additional research & diagnostic consulting--including hundreds of hours of personal interviews with salespeople at all levels of experience & productivity. His first book, Selling Retail, is credited with having done more to improve the competence of retail salespeople than all other such books combined. Most just say, "It works!

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