The Selling Bible: For People in the Business of Selling

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J. Franklin Publishers, Incorporated, 1995 - Business & Economics - 485 pages

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Best book on selling I've ever read (& I've read several)... Clearly kills the misconceptions and bologney that most "it's all attitude"rs will try to 'Motivate' you to believe... Want to have success? Read and Apply


Who Can Succeed in Selling?
Your Road to Selling Success i 40

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About the author (1995)

John F. Lawhon is a celebrated entrepreneur, educator, & author who employs a revolutionary approach to salesmanship & sales training with a proven, complete plan that promises to be the salvation for the business of selling in the twenty-first century. The Selling Bible for People in the Business of Selling, his second book, is the result of thirty-five years of selling, management & ownership plus fifteen years of additional research & diagnostic consulting--including hundreds of hours of personal interviews with salespeople at all levels of experience & productivity. His first book, Selling Retail, is credited with having done more to improve the competence of retail salespeople than all other such books combined. Most just say, "It works!

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