The Small Business Success Guide

Front Cover
John Wiley & Sons, Dec 20, 2010 - Business & Economics - 280 pages
Whether you're a budding entrepreneur or you already own a small business, The Small Business Success Guide will help you fast-track your business on the ride from good to great.

The Small Business Success Guide is brimming with practical ideas and proven strategies to make your small business a winner. Including inspiration and guidance from some of Australia's leading small business experts, this handy resource has the answers to turn your dream into a profitable reality.

Inside, you'll discover how to:

  • get your business foundations right
  • manage your people power
  • pump up sales and marketing volumes
  • use the web effectively
  • take the hard work out of accounting
  • nut out the legals and logistics.
 

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Contents

in perspective?
5
Whats the big deal about business plans when
20
it cost?
24
business BAS and banks
35
Why is cash flow my biggest stress? 10
42
the only one worried about a tax audit? 12
51
When is the best time to talk to the bank? 14
63
My family has put cash in to my business
71
ever reinvent my marketing message? 25
108
How do I find new customers? 28
123
the results?
137
nutting out the legals and logistics
153
Are they?
166
What are fair trading laws and how do they apply
182
growing growing gone?
195
Is franchising an option that I should consider? 46
212

managing your people power
79
Why is firing someone such a drama? 20
85
Is there any real benefit to mentoring? 22
93
pump up the volume
103
how do I start
225
Glossary
241
Index
259
Copyright

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About the author (2010)

Margie Sheedy is a journalist with more than 20 years' experience writing for books, magazines, newspapers and online. Having created two successful businesses Margie knows the thrills and challenges of running her own show.

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