Reaching and Responding to the Audience

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Cinnamon Catlin-Legutko, Stacy Klingler
Rowman Altamira, Nov 16, 2011 - Business & Economics - 188 pages
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Museums exist to serve their audiences; however, the scope of this charge is constantly being challenged and changed. This book looks at new roles small museums have taken as they find ways to become irreplaceable members of the community, engaging with and advocating for their audience—from large-scale marketing and public relations efforts to welcome signs and entrances. Book Five encourages small museums to examine their audiences and make them comfortable, program to their needs and interests, and spread the word about the museum’s good work. It also features several case studies of successful evaluation programs, sample press releases, accessibility checklists, visitor experience checklists and more.
 

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Contents

MARKETING AND COMMUNICATION
1
VISITOR STUDIES AND EVALUATION
37
COMMUNITY ADVOCACY FOR SMALL MUSEUMS
75
CHAPTER FOUR ACCESSIBILITY IS FOR EVERYONE
98
CHAPTER FIVE GOOD VISITOR SERVICE OR PUT DOWN THE PENCIL AND PUT ON A SMILE
121
CHAPTER SIX NEW ROLES FOR SMALL MUSEUMS
141
INDEX
163
ABOUT THE EDITORS
171
ABOUT THE CONTRIBUTORS
173
Copyright

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About the author (2011)

Cinnamon Catlin-Legutko is chief executive officer at the Abbe Museum in Bar Harbor, Maine.
Stacy Klingler is assistant director of Local History Services at the Indiana Historical Society.

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