The Star as Icon: Celebrity in the Age of Mass Consumption

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Columbia University Press, Jun 19, 2012 - Social Science - 176 pages
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Princess Diana, Jackie O, Grace Kelly& mdash;the star icon is the most talked about yet least understood persona. The object of adoration, fantasy, and cult obsession, the star icon is a celebrity, yet she is also something more: a dazzling figure at the center of a media pantomime that is at once voyeuristic and zealously guarded. With skill and humor, Daniel Herwitz pokes at the gears of the celebrity-making machine, recruiting a philosopher's interest in the media, an eye for society, and a love of popular culture to divine our yearning for these iconic figures and the role they play in our lives.

Herwitz portrays the star icon as caught between transcendence and trauma. An effervescent being living on a distant, exalted planet, the star icon is also a melodramatic heroine desperate to escape her life and the ever-watchful eye of the media. The public buoys her up and then eagerly watches her fall, her collapse providing a satisfying conclusion to a story sensationally told& mdash;while leaving the public yearning for a rebirth.

Herwitz locates this double life in the opposing tensions of film, television, religion, and consumer culture, offering fresh perspectives on these subjects while ingeniously mapping society's creation (and destruction) of these special aesthetic stars. Herwitz has a soft spot for popular culture yet remains deeply skeptical of public illusion. He worries that the media distances us from even minimal insight into those who are transfigured into star icons. It also blinds us to the shaping of our political present.

 

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Contents

1 The Candle in the Wind
1
2 There Is Only One Star Icon Except in a Warhol Picture
23
3 Therefore Not All Idols Are American
41
4 A Star Is Born
49
An Intermediate Case
59
6 Stargazing and Spying
79
7 Teleaesthetics
97
8 Diana Haunted and Hunted on TV
125
9 Star Aura in Consumer Society and Other Fatalities
133
Notes
145
Index
151
Copyright

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About the author (2012)

Daniel Herwitz is the Mary Fair Croushore Professor of Humanities and director of the Institute for the Humanities at the University of Michigan. He has written extensively on the aesthetics of film, music, and visual art, and his monograph on the Indian painter M. F. Husain won a National Book Award in that country. Herwitz is the author of Race and Reconciliation, a book based on his experiences in South Africa, and short stories that have appeared in the Michigan Quarterly Review. A philosopher by training, Herwitz is also the coeditor, with Lydia Goehr, of The Don Giovanni Moment: Essays on the Legacy of an Opera.

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