The Strategy and Tactics of Pricing

Front Cover
Pearson Higher Ed, Nov 21, 2011 - Business & Economics - 352 pages

This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book.

A comprehensive and practical, step-by-step guide to pricing analysis and strategy development.

The Strategy and Tactics of Pricing
shows readers how to manage markets strategically–rather than simply calculate pricing based on product and profit–in order to improve their competitiveness and the profitability of their offers.

The fifth edition contains a new chapter on price implementation and several updated examples on pricing challenges in today’s markets.

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