The Success Effect: Uncommon Conversations with America's Business Trailblazers

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Sterling & Ross Publishers, 2005 - Business & Economics - 265 pages
Trump. Cuban. Deepak. Zell. Those are just some of the names that are found in the new project by Cincinnati Enquirer business columnist John Eckberg, titled THE SUCCESS EFFECT. This handy, 196 page hardcover contains 36 enlightening conversations with the top business leaders in North America. From the household names of Deepak Chopra and Donald Trump, to the lesser known Tami Longaberger (founder of the Longaberger Basket Company and ahead of even Oprah Winfrey on Americas wealthiest women list), guitar wizard Jeff Skunk Baxter, Lenscrafters founder Dean Butler and dozens of other who reveal, in appropriately titled chapters, what it took for each of them to succeed in their own personal way and in turn what they think it takes to succeed in life in general. Also included are sidebars detailing the career accomplishments of the subjects as well as what books are on the nightstand and what CDs are in the changer. Compiled over several years of research, THE SUCCESS EFFECT is at the crossroads of the ever-popular life guide/business book.

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