The Successful Wedding Photographer

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new media entertainment ltd, Jun 11, 2010 - Photography - 306 pages
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Successful wedding photographers know what works. They know the images that clients want. They know how to find and attract those clients. And they know too how to demonstrate their ability, promote their skills and bring in the bookings that build a successful and satisfying photography career. The Successful Wedding Photographer reveals the real strategies currently being used by some of the world's most successful wedding photographers to create stable businesses. From building a website that attracts clients to increasing personal recommendations and dominating a niche, The Successful Wedding Photographer explains all of today's most powerful wedding photography business methods. It tells wedding photographers what really works now.
 

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Contents

The Road to SuccessAre
1
Building a Successful Wedding
21
Understanding Pricing
39
Choose the Right Model for You
52
Video AdvertisingMoving
71
Shooting Your Videos
79
Advertising WorksOnline and Off
85
NetworkingFinding More Clients
105
Choosing Your Outlets
154
Wedding BooksBecome a BestSelling
163
Build up Your Photobook Inventory
170
Wedding Photography
179
What to Teach at a Workshop
185
Bringing in HelpGrow Your Wedding
197
Editors and the Time They Save
208
From Engagements to Family
219

Flickr for Wedding Photographers
113
The Elements That Make up a Good
120
Promoting Wedding Photography
128
Facebook Advertisings Massive ROI
134
Linking Up with Photographers and Suppliers
140
Shooting the Pictures and Winning
147
Turning an Engagement Job into a Wedding
229
Unique Niche BrandingTrash
243
Conclusion
271
Index
283
Copyright

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