The Sustainability Champion's Guidebook: How to Transform Your Company

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New Society Publishers, May 1, 2009 - Business & Economics - 144 pages
The essential how-to guide for transforming your company's corporate culture.

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CHAPTER 2 TheSevenStep Change Process
Seven Practices of Sustainability Champions
Influence the Influencers 7 Practice Planful Opportunism
CHAPTER 4 Seven Paradoxes toUse Introduction 1 YouHave toDo ItYourselfYou Cant Do It Alone
CHAPTER5 Seven Derailers to Avoid
CHAPTER 6Conclusion
APPENDIX Seven Personal and Organizational Change Models
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About the author (2009)

Bob Willard was in senior management at IBM for 35 years, and is a leading expert on the business value of corporate sustainability strategies. He has given hundreds of keynote presentations to corporations, consultants, academics, and NGO's. He has written a number of books on the subject, including The Sustainability Advantage, and a DVD, The Business Case for Sustainability.

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