The Sustainable Network: The Accidental Answer for a Troubled Planet

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"O'Reilly Media, Inc.", Oct 23, 2009 - Computers - 346 pages
6 Reviews

"Companies with a stake in the technology industry or that have staked on the Internet (ala Google or Amazon or any of the thousands of small ecommerce companies around the world) are likely to pluck multiple nuggets of wisdom from her book."

-- Heather Clancy, business journalist

What technologies do we need to solve the complex environmental, economic, social, and political challenges facing us today? As this thought-provoking book reveals, one tool for enacting change is already at our fingertips: the global network.

Consider the private domains of companies, governments, and institutions along with the public Internet: we have an immense communications network that connects billions of people in ways we never thought possible. In this book, author Sarah Sorensen clearly demonstrates why this network is the best sustainable technology available to help us tackle a wide range of problems.

If each of us represents a node on this network, then it's time we realize the potential we hold. The Sustainable Network is a call to action, urging individuals, governments, markets, and organizations to put the power of this network to good use.

  • Discover how the sustainable network connects us all, with examples of how it's already effecting change
  • Understand how this network magnifies the impact of even the smallest change and newest idea
  • Explore the role that various market and political forces play
  • Learn how the network can be improved to better address environmental, economic, and social conditions
  • Get practical advice that you or your business can follow now
 

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LibraryThing Review

User Review  - mitchellray - LibraryThing

If you want to better understand how the global network works, this book will interest you. If you want to know the implications of the network and how it may answer the world’s problems, this book ... Read full review

LibraryThing Review

User Review  - hopetillman - LibraryThing

The Sustainable Network has a good premise and is a book that needed to be written. The interconnectivity and interactivity made possible by the “global network” enable it to be “green” or ... Read full review

Contents

ChAPTer
11
ChAPTer
17
ChAPTer
23
Dematerialization What You Can
90
Detravelization
97
What You Can
105
Pushing the Boundaries
113
What You Can
125
Network Defenses Depend on How Traffic Is Sent
229
I Am on the Net Therefore I Am Vulnerable
237
The Machines
239
The People
240
And Sometimes Its Just Good Hacking
241
Antisocial Network Engineering
245
Protect the Net
251
The Last Best Place to Attack Your Mobile
261

What About the Actual Equipment?
131
Energy Efficiency Measurement
137
Doing Good by Doing Right
143
Is Broadband Really That Important?
149
Sustainable Providers
155
Net Neutrality
161
Tearing Down Economic Boundaries
169
Information Is King
177
Evolution
183
Network Time
191
Political Sustainability
197
Rocking the Vote
205
The Right to Network Usage
215
Challenges of the Networked World
221
Governments Role in Protecting the Networks Integrity
269
How the Network Can Help Efforts
274
21stCentury Warfare Cyberattacks
277
Social Sustainability
281
The Health Net
287
What You Can Do
292
Not by Accident Social Networking
293
Our Relationship with the Network
299
A Quick Cheat Sheet of Common Terms
303
Notes
313
Index
337
107
341
Copyright

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About the author (2009)

Sarah Sorensen is the principal of Sorensen Consulting, a sustainability and strategic communications consultancy. She spent eight years at Juniper Networks in a variety of product and corporate marketing roles. During her tenure, she created and managed the Corporate Citizenship and Sustainability strategy and was a founding member of the company's Green Taskforce, which is responsible for driving energy efficiency initiatives within the engineering and product teams. She also managed Juniper's business announcements, crisis communications and public sector outreach, and spent half a decade marketing the company's security technologies. A graduate of UCLA (1996), where she majored in English and was a member of UCLA's Division 1 women's soccer team, she has focused her efforts in branding, marketing, communications, and public relations for both start-ups and Fortune 500 companies. She has developed and written dozens of white papers, byline articles, and presentations on and about the networking and security industries.

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