The Vanishing Newspaper: Saving Journalism in the Information Age"In The Vanishing Newspaper, Philip Meyer offers the newspaper industry a business model for preserving and stabilizing the social responsibility functions of the press in a way that could outlast technology-driven changes in media forms. This "influence model," as it is termed by Meyer, is based on the premise that a newspaper's main product is not news or information, but influence: societal influence, which is not for sale, and commercial influence, which is. Meyer's model explores how the former enhances the value of the latter." "Meyer has written this volume to be accessible to a wide audience, taking particular care to explain his statistical research and methodology. Teachers and students of journalism and business will find Meyer's research, as well as his interviews with newspaper company executives and analysts, of particular interest."--BOOK JACKET. |
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The vanishing newspaper: saving journalism in the information age
Nutzerbericht - Not Available - Book VerdictA trend to appeal to niche audiences is rendering traditional newspapers obsolete. Despite this assertion, Meyer (journalism, Univ. of North Carolina, Chapel Hill) devotes most of his book to proving ... Vollständige Rezension lesen
The vanishing newspaper: saving journalism in the information age
Nutzerbericht - Not Available - Book VerdictA trend to appeal to niche audiences is rendering traditional newspapers obsolete. Despite this assertion, Meyer (journalism, Univ. of North Carolina, Chapel Hill) devotes most of his book to proving ... Vollständige Rezension lesen
Inhalt
Introduction | 1 |
How Newspapers Make Money | 34 |
How Advertisers Make Decisions | 47 |
Credibility and Influence | 65 |
Accuracy in Reporting | 83 |
Readability | 109 |
Do Editors Matter? | 124 |
The Last Line of Defense | 145 |
Capacity Measures | 159 |
How Newspapers Were Captured by Wall Street | 174 |
Saving Journalism | 201 |
What We Can Do | 228 |
Afterword | 245 |
Andere Ausgaben - Alle anzeigen
The Vanishing Newspaper [2nd Ed]: Saving Journalism in the Information Age Philip Meyer Eingeschränkte Leseprobe - 2009 |
The Vanishing Newspaper [2nd Ed]: Saving Journalism in the Information Age Philip Meyer Eingeschränkte Leseprobe - 2009 |
Häufige Begriffe und Wortgruppen
accuracy advertising American analysts asked average better called cause chapter circulation competition copy correlation cost create credibility Daily direct editors effect error example factor find first Foundation give going Grand Forks Herald Herald home county households important increases indicator industry influence interesting investment investors issue journalism journalists kind Knight Knight Ridder less look managers mean measure newspaper newspaper companies paper percent period person possible Press problem published question readability readers readership reporters responsibility result robustness sample scale scores share social sources spelling staff standard started stories strategy success survey tell things tion trust turn University variable Wall Street Wichita Eagle York
Bibliografische Informationen
| Titel | The Vanishing Newspaper: Saving Journalism in the Information Age The Vanishing Newspaper: Saving Journalism in the Information Age, Philip Meyer |
| Autor/in | Philip Meyer |
| Ausgabe | illustriert |
| Verlag | University of Missouri Press, 2004 |
| ISBN | 0826215610, 9780826215611 |
| Länge | 269 Seiten |
| Zitat exportieren | BiBTeX EndNote RefMan |