The Visual Culture of Chabad

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Cambridge University Press, Oct 11, 2010 - Religion - 244 pages
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This book presents the first full-length study of a vast and complex visual tradition produced, revered, preserved, banned, and destroyed by the Hasidic movement of Chabad. This rich repository of visual artifacts provides the archaeological data for an analysis of how the movement consolidated its influence during a period of political and economic transformation and survived its immigration to America in the wake of the Holocaust. As one of the most self-documented and media-preserved modern Jewish movements, Chabad's rich material culture, including the hand-held portrait, the "rebbishe" space, the printer's mark, and the public menorah, afford scholars a wider range of interpretive strategies for understanding the movement and the role of the visual experience in religion.
 

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we love Chabad, to understand Chabad everyone should read The Visual Culture of Chabad

Contents

New Contexts for Conventional
19
The RebbeHeir Portrait
49
R Yosef Yitzchak and the Rebbishe Photograph
73
Marketing the Messiah
91
The Geography of the Chabad World Map
129
Branding Buildings and Building Brand
144
The Battle of the Jewish Arts
174
Chabad and Chanukah in America
204
InsideOutside Chabad Visual Culture
225
Index
235
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About the author (2010)

Maya Balakirsky Katz is Associate Professor of Art History at Touro College and on faculty at Touro's Graduate School of Jewish Studies. She specializes in the intersection of religious identity and media, particularly surrounding public protest, such as the Dreyfus Affair and the Soviet Jewry movement.

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