The Wide Lens: A New Strategy for Innovation

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Penguin Publishing Group, 2012 - Business planning - 278 pages
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How can great companies do everything right - identify real customer needs, deliver excellent innovations, beat their competitors to market - and still fail? The sad truth is that many companies focus too intensely on their own innovations, and then neglect the ecosystems on which their success depends. In our increasingly interdependent world, winning requires more than just delivering on your own promises. It means ensuring that a host of partners - some visible, some hidden - deliver on their promises, too. In The Wide Lens, innovation expert Ron Adner draws on over a decade of research and field-testing to take you on far-ranging journeys from Kenya to California, from transport to telecommunications, to reveal the hidden structure of success in a world of interdependence. With new perspectives on triumphs from Amazon and Apple, as well as monumental failures by Michelin and Pfizer, The Wide Lensoffers a powerful new set of frameworks and tools that will multiply your odds of innovation success. The Wide Lenswill change the way you see, the way you think - and the way you win.

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