The Wisdom of Crowds

Front Cover
Anchor Books, 2005 - Business & Economics - 306 pages
3 Reviews
In this fascinating book, New Yorker business columnist James Surowiecki explores a deceptively simple idea: Large groups of people are smarter than an elite few, no matter how brilliant–better at solving problems, fostering innovation, coming to wise decisions, even predicting the future.

With boundless erudition and in delightfully clear prose, Surowiecki ranges across fields as diverse as popular culture, psychology, ant biology, behavioral economics, artificial intelligence, military history, and politics to show how this simple idea offers important lessons for how we live our lives, select our leaders, run our companies, and think about our world.

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Easy read. The title has become part of the lexicon used in founding and funding many web 2.0 ventures. Meanwhile, prediction markets were almost mainstream in Nov 2008 US election coverage.

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Surowiecki is a good writer and the stories and anecdotes that back up his thesis are interesting and entertaining even if you don't believe all of it.

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About the author (2005)

James Surowiecki is a staff writer at The New Yorker, where he writes the popular business column, “The Financial Page.” His work has appeared in a wide range of publications, including the New York Times, the Wall Street Journal, Artforum, Wired, and Slate. He lives in Brooklyn, New York.

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