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Introduction and Commercial
Advertising Agency Fundamentals
The Philosophy of Success
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ability account executive advertiser's Advertising Age advertising agency agencies we know agency business agency principal agency stock agency's ain't hay amount attitude basic basis better billing capital cash charge Client Contact commission contact report copy copy testing cost cost accounting course creative direct salary employee figures function future earning power give gross income handle horse sense important increase Indirect Payroll individual involved keep kind look mark-up marketing means mind month Non-Payroll Expense normal overhead owners ownership paid payment presentation price/earnings ratio probably problem product or service profit sharing prospect public relations question reasons relationship Repurchase agreements retainer fee sell small agencies specific clients standard Standard & Poor's success suppliers sure talking there's things total expenses traffic usually What's