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Making the Most of the Human Need to Give
Before You Ask
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activities American American Cancer Society annual appeal Association Baird benefit Better Business Bureaus Brigham Young University brochure Brown cause chapter charitable organizations charitable solicitation charities church Club contribution corporations Council of Better cultivation direct mail Director dollars donors example feel foundations fund raisers fund-raising organization gift giving levels Glenn governing Hart hospital important in-person asking income individuals institution interest invited involved Jensen meet million museum organiza organization’s percent person philanthropic Philanthropic Advisory Service phonothon pledge prepared president professional prospects Provo raising reasons receive remittance envelope response Ricks College shown in Figure Solicitation letter Soliciting organizations specific Springville standards statements Stevensville Boys suggest technique telephone thank-you Timms tion trust Utah Utah County volunteers Weber State College written request