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Preface to First Edition
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ART OF FUND askers asking for money assignments auction card calling cause chairman chairperson chance charitable clients clout committee members contribution contributors corporation cost direct mail dollar donors everything expect feel flea market foundation friends fund raising campaign gift in kind gimmick give giver guest of honor hospital important inner group Internal Revenue Service invite Lemuel Evans letter of intent list of prospects look low goal lunch luncheon method Muscular Dystrophy Association names never open pledge organization paign parlor meeting per-plate dinner percent person philanthropy phone squad potential printed probably raise money reason recruit rich Sammy Davis someone speaker special event sure talk tax deduction telethon tell there's things tion United Fund unless usually victory party zip codes