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PREVIEW ONE Todays Articulate Person
Understanding Public Speaking
Public Speaking as a Communication System
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action activities actually American analogies analysis Appeal to fear argue argument articulate person attack attempt attitudes audience members audience's Barbara Jordan basic beliefs called cause cause-effect ceremonies Chapter commitment communication concepts counter-arguments course culture define definition demonstration speech discussion Douglas MacArthur effects example explanative speeches feel FIGURE Geisha Glenview goals high blood pressure human hypertension I. A. Richards ideas important individual interest John Waite keynote kinds language leader lectern listeners look marriage materials meeting metaphors motive appeals occasion offer organization organizational patterns parents persuasive Persuasive Definition political prepare present problems psychological public speaking purposes questions reasoning refutation reinforcement rituals SAMPLE SPEECH sense situation social society solution someone speaker specific steps stipulative definition strategies talk techniques tion topical pattern values visual voice words