What people are saying - Write a review
We haven't found any reviews in the usual places.
Understanding Service Quality
Market Segmentation and Niche Strategy Applied
34 other sections not shown
advertising analysis associates attor attorney or firm attorney's attorneys and staff audience benefits billable hours billing bono brochure building business development chapter discusses color communication corporate costs cross-selling desktop publishing distribution effective employees establish evaluation existing clients expenses expertise fees firm's focus focus groups forums goals graphic design grid guidelines Gunning Fog Index identify impact important individual attorney interest internal interviews involved issues law firm lawyers legal audit legal needs legal services marketing activities marketing budgets marketing effort marketing plan marketing program matter meetings ment method newsletter neys objectives organization out-of-pocket costs out-of-pocket expenses partners percent personal marketing potential clients practice area practice development printed production profes professional rainmaking referral sources regarding relationships response revenue seminars situation specific successful SUMMARY target tion understand usually weeks write