The Blended Learning Book: Best Practices, Proven Methodologies, and Lessons Learned

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John Wiley & Sons, Sep 24, 2004 - Business & Economics - 256 pages
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The Blended Learning Book is your user?s manual for implementing blended learning.  It gives you a guidebook to combining the latest technologies with traditional training models to create high-impact programs that drive superior business results (not just reduce costs). Filled with real-world examples and case studies from organizations such as Accenture, BI, Cisco, FedEx, Kinko?s, Grant-Thornton, IBM, Novell, the U.S. Navy, Verizon, and more, e-learning veteran Josh Bersin zeros in on What Works -- in all shapes and sizes of training departments from a variety of industries.
 

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Contents

Chapter One How Did We Get Here? The History of Blended Learning
1
Chapter Two The Business of Blended Learning
15
Chapter Three Blended Learning Design Concepts
31
Chapter Four Proven Blended Learning Models
55
Chapter Five Eight Criteria for Selecting the Blending Model
97
Chapter Six Developing the Budget
119
Chapter Seven Media Selection The Right Blend
143
Chapter Eight Content Development
177
Chapter Nine Learning Technology and Infrastructure
207
Chapter Ten Program Management Launch Rollout Support
223
Moving Forward
245
Appendices
249
About the Author
311
Index
313
Pfeiffer Publications Guide
321
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About the author (2004)

Josh Bersin is the principal and founder of Bersin & Associates, a leading provider of research and consulting services in e-learning technology and implementation. He has worked with hundreds of companies in the development, management, and measurement of high-impact blended learning programs. With over 25 years of experience in e-learning, training, and enterprise technology, Bersin has held senior positions with Digital Think, Arista Knowledge Systems, Sybase, and IBM.

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