The business of advertising

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D. Appleton, 1915 - Advertising - 363 pages

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Page vii - It was a good law as far as it went, but it did not go far enough even in regard to contributions.
Page 340 - ... Ladies' Home Journal and the Saturday Evening Post and was the recipient of a great sum of yearly advertising dollars, created its vaunted "Advertising Code," which was soon to be copied by many other major publishing concerns in the United States. In its Code, Curtis publicly stated that it would "exclude all advertising that in any way tends to deceive, defraud, or injure our readers...
Page 299 - AMERICAN TELEPHONE AND TELEGRAPH COMPANY AND ASSOCIATED COMPANIES One Policy One System Universal Service Publicity copy of distinctive kind illustrating the use of the narrative order desire and confidence; the ending stimulates.
Page 257 - Washington, on the other hand, was so rigidly punctual, that when Hamilton, his secretary, pleaded a slow watch as an excuse for being five minutes tardy, he replied : " Then, sir, either you must get a new watch, or I must get a new secretary.
Page 342 - Advertisers must not use the name of The Ladies' Home Journal, The Saturday Evening Post, The Country Gentleman...
Page 263 - The New Jersey Zinc Company, 55 Wall Street, New York For big contract jobs consult our Research Bureau.

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