The business of crafts: the complete directory of resources for artisans

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Watson-Guptill Publications, Oct 1, 1996 - Crafts & Hobbies - 272 pages
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The Business of Crafts is a complete guide to marketing crafts. Created by The Crafts Center as a tool for crafts artisans, this unique book is the only reference of its kind, providing information on how to develop, price, and market crafts, and how to run an efficient and profitable crafts business. In its most outstanding feature, it supplies extensive address listings of businesses to contact in each of the various crafts venues, which include art galleries, retail stores, museum gift shops, mail-order catalogs, and the Internet among many others.
To further help the craftsperson, The Business of Crafts explains the common business practices of each market and accompanies this information with interviews with store owners, buyers, and sales representatives to provide real insights into the business world and help novice craft marketers know what to expect. Useful suggestions and marketing strategies are offered so that artisans will be able to successfully sell their products.
A forward by Jane Alexander, an essay on the history of crafts in America, an extensive glossary of business terms, and a helpful list of suggested reading make this a truly comprehensive volume.

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Contents

FOREWORD
6
THE ART AND CRAFT OF BUSINESS
22
MARKET TYPES
52
GLOSSARY
254
BIBLIOGRAPHY
268
Copyright

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