The Business of Portrait Photography

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Amphoto Books, 2002 - Photography - 192 pages
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This manual on taking portrait photographs aims to provide all the tools,echniques and tactics to open a successful portrait studio or make a currenttudio all the more profitable. Professional portrait photographer TomcDonald discusses the business strategies and provides photographic tips forurviving and thriving in this competitive field. There is advice on:electing equipment; constructing a camera room; planning a promotionampaign; taking bridal and children's portraits; designing a price list;erving clients; creating vignettes; and more.;This edition is revised andpdated to include information on digital photography and its impact on theortrait business. It also contains the photographs and real-life caseistories of 30 well-known portrait photographers.

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About the author (2002)

Tom McDonald is a portrait photographer and business owner. He lives in Jonesboro, Arkansas.

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