The Business of Tour Operations
The only book available to provide an overview of the tour operations sector. It looks at the evolution of tour operations, examines a number in detail (for example Airtours and Owners Abroad) and explains the different types of operators.
The packaging of a product is explained, together with accommodation, travel and transfer arrangements. Also covered are the pricing of packages, the complexities of the brochure and marketing. Lastly, the book looks to the future and the impact of the EC Directive on package travel.
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