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November 1939 were up 93 over November 1938 department store sales
increased by 8 and factory employment rose by 22jC In April 1941
index had reached 114 7
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age groups Answers to question Appendix attitude average Ben Bernie BRAND PREFERENCES buying habits cars cent chain charge accounts cities Company comparative price customers Cutex Data dealer department stores Dislike displays drug stores factor farored favor frequently Group I(upper Group II(middle Group III(low GROUPS Under $30 H. A. Consumer Suggestions hosiery I.I I.I II.I Improvement of Restaurant increased indicated interviewed Jack Benny Kay Kyser Kroger ll.l low income group Lowell Thomas Lux Radio Theater Max Factor meats merchandise Miscellaneous National Brands Pepsodent percentage pooj popular Private Brands Private or unidentified ptre purchased radio retail advertising salespeople salesperson Scripps-Howard Market Records selling sexes Sohio source as Table TOLEDO CONSUMERS TOLEDO HOUSEWIVES TOLEDOANS unidentified brands University of Toledo upper group vote Women Men Total Women Total