The Chain of Quality: Market Dominance Through Product Superiority

Front Cover
John Wiley & Sons, Apr 22, 1986 - Business & Economics - 390 pages
Introduces a comprehensive, workable system for quality improvement. Enables manufacturing operations to meet continually rising customer expectations and competitor efforts with an ongoing program of continual quality improvement and innovation. Explores the concept of the ``chain of conformance''--the idea that product quality results not simply from efficient production, but from marketing, product design, purchasing, and manufacturing processes. Gives managers specific methods for ensuring quality at each link in the chain.

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The strategic importance of product quality
Principles of quality improvement
Quality costs the second measure of quality

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