The Charitable Appeals Fact Book: How Black and White Americans Respond to Different Types of Fund-raising Efforts
This book makes available for the first time comparable, detailed socioeconomic breakdowns of the monetary donations made by blacks as well as whites. Its 55 tables identify the average dollar amounts donated to various types of charitable organizations and the methods of fundraising to which donors considered themselves most responsive. Based on national polls commissioned by the Joint Center for Political Studies and on reviews of selected charitable organizations in eight cities, Dr. Carson's findings suggest that although the overall frequency of giving is identical for blacks and whites, blacks are much more responsive than whites to charitable appeals made or endorsed by members of the clergy, suggesting a venue many fundraisers may need to take more seriously if they are to reach black donors.
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0.00 TV commercial 1.0 Amount contributed 12 HS College 1985 Percentage contributing 6.1 Responsiveness Amount and Socioeconomic appeal known Appeals Fact Book Asked at home Asked by clergy behavior of blacks blacks and whites Center for Political Charitable Appeals Fact Charitable Organizations clergy Someone College Type contributing Educational level contributing Geographic region different kinds fraternal organizations Grade 12 HS International Aid Organizations interviews kinds of appeals Kinds of Charitable Magazine/news ad 0.00 Magazine/news ad TV Number of observations One's Own Church oversampling Percentage of blacks Percentage of whites race and age race and education race and gender race and geographic race and income Radio/telethon 0.00 respond to appeals respond to requests respondents 516 Responsiveness to different Social Welfare Organizations Socioeconomic Characteristics someone they know Someone you know South West Letter Telephone call 0.00 Total Contributions TV commercial 0.00 Type of appeal Types of Charitable types of organizations White Americans