The Commonsense Guide to Running Your Own Business

Front Cover
Park Avenue, 1999 - Business & Economics - 117 pages
1 Review
Wouldn't it be great if every business owner and aspiring entrepreneur had a personal coach to inspire them and keep them motivated? That is just what author John Aylen has accomplished in his practical guide. Aylen believes that common sense is simple--it's just not easy! With parent-like advice, he helps readers avoid mistakes that others have already made, and he shares experiences upon which to build.

What people are saying - Write a review

LibraryThing Review

User Review  - mochap - LibraryThing

This book has really helped me get (and stay!) motivated about running my business. It's got a lot of common sense information that's easily forgotten, but really critical to being a viable business, presented in an amusing and readable way Read full review

Contents

First Principles
1
Common Sense Is Simple Its Just Not Easy
3
First Things First Think Really Hard
5
Hope Karma and Momentum
11
Know Who You Are and What You Want to Become
17
Stop Think Act
21
Simplify Focus and Create a Sense of Urgency
25
Operating Principles
27
Tricks and Traps
67
About Money
71
Commonsense Skills 7 7
77
Marketing Advertising Promotion
81
What Kind Is It?
87
When Things Go Wrong
91
Try to Fail Regularly
93
Regrets
95

Sales Ringing the Bell
29
The Four Deadly Sins of Performance
39
Where the Buck Starts and Stops
43
Lets Have a Meeting
47
Hiring People
51
Firing People
55
How to Deal with Difficult People
59
Dealing with Suppliers
63
A Messiah Will Come to Your Business
101
Know What Youve Got
105
When Things Go Right
109
If You Lose Say Little If You Win Say Less
111
Whats the Next Step?
113
Commonsense Rules
116
Copyright

Other editions - View all

About the author (1999)

Aylen has been a teacher, writer, business person and entrepreneur.

Bibliographic information