The Competitive Destination: A Sustainable Tourism Perspective

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CABI Pub., Jul 16, 2003 - Travel - 304 pages
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This book provides a framework for understanding the complex and multifaceted nature of the factors that affect destination competitiveness. It offers guidance on how to create successful destinations by developing and presenting a conceptual model of destination competitiveness that recognizes the importance of sustainability for long-term success. The book presents a strong theoretical background for managerial decision-making, giving destination managers a range of tools with which to analyse and increase the competitiveness of their areas.

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About the author (2003)

Martin Oppermann teaches at Griffith University, Australia.

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