The complete database marketer: tapping your customer base to maximize sales and increase profits

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Organización Procesa, 1991 - Business & Economics - 551 pages

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Contents

The Old Corner Grocer
1
What Marketing Databases Do
25
The History of Database Marketing
45
Copyright

31 other sections not shown

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About the author (1991)

Hughes is executive vice president of the database marketing company ACS, Inc. He has taught college-level economics for over 30 years, and is a frequent contributor to industry publications.

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