The complete guide to fund-raising management, Volume 1
With explanations of basic fund-raising principles and practices, as well as the fundamentals of strategic management, The Complete Guide to Fund-Raising Management shows how to oversee a comprehensive resource development program that focuses on planning, self-assessment, and continual improvement. Stressing the importance of high-payoff, cost-effective fund-raising strategies, this book provides straight-forward guidelines and step-by-step instructions on how to strengthen your not-for-profit organization and garner the resources needed to carry out its mission.
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Your Organization and the NotforProfit World
Managing the Resource Development Function
The Case for Support and FundRaising Materials
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ABC Charity activities Animal welfare AnimalsAvildlife annual appeal approach Argentina Art therapy benefits board members budget capital campaign capital gains taxes cause-related marketing CFRE charitable gift annuities charitable remainder committee consultant contributed income corporate development officer development professionals direct mail director donate donor recognition endowment funds envelope estate plans EXHIBIT focus foundation fund raisers fund-raising strategies gift club gift levels gift opportunities goals grant important institution interview investment Johnson Scholars key volunteers lapsed donors leadership major gift ment not-for-profit organization's NSFRE organiza participation percent person Philanthropic Advisory Service phone-a-thon planned gifts planned giving planned-giving pledge potential profes Prospect Mailing prospect research prospective donors prospective supporter raising recruit relationship reports request amount resource development School serve special events sponsorships Strategic management SWOT analysis thank tion XYZ Not-for-Profit Organization