The Complete Idiot's Guide to Starting an Online Business

Front Cover

The Complete Idiot's Guide to Starting an Online Business shows why and how to establish company Web sites and Intranets. It speaks specifically to the idea of distributed information as capital and how to use the Web and Web technologies to positively impact revenues. See how to set objectives, create strategies, and implement programs for Web-related communications that will impact your company's marketing, sales and financial activities. Learn to manage a Web site and maximize the use of information gleaned from an online presence. Also included: an overview of E-commerce, explanations of various Web software tools, the basics of Web design and how to set up a company Intranet.

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Contents

Meeting the Customers Expectations 163
2
Staking Your Claim
5
Whats The Big Idea? Identifying a Need
17
Copyright

24 other sections not shown

Common terms and phrases

About the author (2000)

Frank Fiore has been in eCommerce since its inception on the Net and has authored Dr. Livingstone's Online Shopping Safari Guidebook. A direct marketer of products and an eCommerce consultant for five years, Frank knows eCommerce from both sides of the transaction. He is the Online Shopping Guide for About.com, an eCommerce columnist for both online and offline publications, and CEO for OneMinueShopper.com, a cutting-edge eCommerce company.

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