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Table Page 1 ServiceLife Expectancy of New Appliances
Overview of the Monograph
Figure Page 1 Granbois Household Decision Process Model
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acquisition priorities advertising air conditioner attributes automobiles brand loyalty Bureau buyers Census characteristics choice clothes dryers complaints considerably consumer behavior consumer's consumership consumption of durables decision process decision-making discretionary income dishwashers dissatisfaction durable purchases economic Electric estimates evaluation expected expenditure Ferber freezer frequently furniture future home appliances household husband impact importance income elasticity increase indicates influence initial involved joint Katona major appliances major durables marriage microwave oven mobility opportunity cost ownership particular patterns percent percentage period possession product features purchase behavior purchase decision purchase plans purchase priorities purchase process purchase rates range recent recent-mobiles refrigerators reported residential mobility role salesperson sample satisfaction search behavior search process significant social class spending stage statistics store loyalty style survey Table television sets theory trends U.S. Department undertaken vacuum cleaner washer washing machines wife wives Wolgast