The Creative Spirit

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Plume, 1993 - Education - 185 pages
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This sumptuously illustrated volume is based on the PBS "Creative Spirit" television series, praised by the "Washington Post" as "thought-provoking and delightful" and hailed by the "New York Times" as "an example of creativity at work." This engaging book has a powerful mesage: creativity can be cultivated by anyone - by children and adults, by companies, by whole communities. How can you liberate the creative spirit within you and use it to improve the quality of your life? This book takes you inside the creative process to the realms of intuition and "flow" - where our efforts perfectly match the task at hand. It offers a series of practical exercises to strengthen your creativity and shake loose hidebound habits of thought. And it takes you around the world for inspirational stories of the creative spirit in action.

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Contents

Acknowledgments
8
Anatomy of the Creative Moment
15
Paving the Way Incubation Perchance to Daydream Illumination
24
Copyright

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About the author (1993)

Michael Ray, Ph.D., is the first John G. McCoy-Banc One Corporations Professor of Creativity and Innovation and of Marketing at Stanford University. He is the co-author of Creativity in Business and is widely known for his research on creative thinking. Dr. Ray has appeared on several national television programs, including "20/20" and the PBS series "The Creative Spirit." Together with Dr. Catford, he has taught a course on the concepts of the everyday hero to business students, executives, and professionals that has been featured in such publications as Time, Fortune, and The New York Times. He lives in Santa Cruz, California.

To visit his web page go to:
http://www.michael-ray.com/

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