The credit merchants; a history of Spiegel, inc

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Southern Illinois University Press, Apr 1, 1973 - Biography & Autobiography - 336 pages
Marketing and distribution rank high in the economic growth and expansion of the United States, but up to now his負orians have tended to neglect these aspects of our development. Hence this unique history of an important family-owned enterprise that traces its evolution--covering one hundred years of America's economic growth--from a quality merchandise furniture store operating on a cash basis to a nationwide catalog busi要ess offering its customers 120,000 items on generous credit terms is of unusual importance. The company's experience between 1906 and 1965, the authors show, in苞luded the thrust of economic downturn, of institutional revolution such as the chain store, supermarket, discount houses, of changes in consumer preferences, in the legal, social, and technological spheres. Throughout its history, the authors con苞lude, the Spiegel Company illustrates one of the most innovative marketing institutions in the United States. Readers of American history will find the work fascinating. For students of business and marketing the book will be a model for future studies of its kind.

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The Roots of an Enterprise
The Spiegel House Furnishings Company
Reported armual profits 18971903

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About the author (1973)

Orange A. Smalley, whose death in 1964 interrupted his preparation of this manuscript, was Professor and Chairman of the Department of Marketing at Loyola University, Chicago.


Frederick D. Sturdi­vant is Associate Professor of Business Administration at Harvard Business.

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