The Cultural Environment of International Business

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South-Western Publishing Company, 1991 - Business & Economics - 252 pages
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This book provides comprehensive coverage of international business relationships, and goes further to explain how deeply these relationships are affected by cultural differences, such as religious beliefs, values, education, social strata and politics.

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Contents

THE BASICS OF CULTURE
1
THE SOCIAL ORGANIZATION
18
Language
21
Copyright

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About the author (1991)

Vern Terpstra is Professor Emeritus of International Business at the University of Michigan. He has authored twelve books and numerous articles that have appeared in U.S, European, and Asian journals. He is past president of the Academy of International Business and has been elected a Fellow of the Academy. He has taught at the Wharton School as well as in Britain, the Netherlands, China, Indonesia, Taiwan and Zaire. He has consulted on international business issues with corporations in the U.S. and abroad, the U.S. government, the World Book, and universities.

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