The Design & Printing Buyer's Survival Guide

Front Cover
Allworth Press, 1995 - Graphic arts - 200 pages
A guide for first-time or experienced buyers of printing and graphic design. It shows the differences between desktop and traditional printing and design, and the advantages of each.

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Contents

Introduction
7
Graphic Design Then and
13
Typography Prepress and Printing Then and
19
Graphic Design
20
How to Qualify Graphic Designers
27
How to Buy Illustration and Photography
39
How to Proofread Like a
45
How the New Electronic Design Technology can Help
53
How to Set up a Chargeback System
97
How to Create a Graphic Standards Program
103
How to Effectively Promote Your Company
111
Terms and Trade Customs
121
Business Terms Commonly Used
123
Graphic Arts Terms Commonly Used
131
The Graphic Design Trade Customs
153
The Printing Industry Trade Customs
171

How to Write an Effective Design Bid Request
63
Prepress Printing
69
How to Select a Printer
71
How to Select Printing Papers
77
How to Write an Effective Printing Bid Request and Purchase Order
87
Professional Organizations and Publications That Can Help
181
References and Selected Readings
191
About the Author
193
Index
195
Copyright

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