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Introduction By Coleman Lee Finkel
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ABS-type achieve activity advertising applications appraisal automatic watch basic BBDO believe Betty Crocker blister butyrate cent chemical company's competitive copolymers corporate cost course discussion district manager district sales economic effective effort engineering equipment evaluation executive fact factors field film function Geon home office ideas important improvement increase individual industry injection molding interest interview involved long-range planning machine manager's manufacturing material meeting ment merchandising methods mold motivation Mylar necessary new-product objectives operation organization packaging Pagemaster participants performance personnel polyester film polyethylene polystyrene polyvinyl chloride possible potential present problem product development profit reports responsibility result rigid vinyl sheeting sales manager sales promotion salesman selection selling sheet forming specific styrene successful supervisor technical techniques tests thermoforming thermoplastic things tion vacuum forming wife