The End of Corporate Imperialism

Front Cover
Harvard Business Press, 2003 - Business & Economics - 66 pages
Hundreds of millions of people in China, India, Indonesia, and Brazil are eager to enter the marketplace. Yet multinational companies typically pitch their products to emerging markets' tiny segment of affluent buyers, and thus miss out on much larger markets further down the socioeconomic pyramid -- which local rivals snap up.

By applying the authors' recommendations, you can position yourself to compete innovatively in developing countries -- and to unlock major new sources of revenue for your business.

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About the author (2003)

Kenneth Lieberthal is a professor of political science, the William Davidson Professor of Business Administration, and a distinguished fellow and director for China at the William Davidson Institute at the University of Michigan.

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