The forthcoming EC directive on unfair commercial practices
To encourage cross-border transactions in the Single Market of the European Community, The Commission has proposed general framework legislation to set general standards that forbid unfair marketing practices towards consumers, thereby increasing consumer confidence when deciding whether or not to shop abroad in the Community, either in person or through modern methods of electronic purchasing through the Internet. The essays in this volume critically examine the proposed Directive that prohibits unfair commercial practices, and in particular they consider the potential legal and economic implications of a legal duty to trade fairly in the context of general contract law, The protection of consumers, And The needs of competition policy. The distinguished authors of these essays, from Finland, Germany, Italy, The Netherlands, Spain, And The United Kingdom, explain the different approaches of national legal systems To The legal regulation of marketing practices, and assess the compatibility of the proposed Directive with national law and its likely success in achieving the promotion of trade in the Single Market. About the author Hugh Collins is Professor of English Law at the London School of Economics. He studied law at Oxford and Harvard. He has published extensively in the field of contract law including the Law of Contract 4th ed (London, Butterworths, 2003), and Regulating Contracts (Oxford, Oxford University Press, 1999).
What people are saying - Write a review
We haven't found any reviews in the usual places.
A General Framework Directive on Fair trading
A General Clause on Fair Trading Justiﬁcation and
14 other sections not shown
advertising analysis antitrust application approach Article 81 beneﬁt Block Exemption Regulation buyer buying power Civil Code clause co-regulation commercial communication Commission Community law competition law conceming concept conﬂict of interests consumer contracts consumer law consumer protection consumer protection law context Council deﬁned deﬁnition difﬁcult EC consumer EC law EC Treaty economic enforcement European Commission European Community European Contract Law European Parliament faimess fair trading ﬁeld ﬁnal ﬁnd ﬁrm ﬁrst framework directive framework on fair goveming Green Paper Guidelines harmonisation inﬂuence intemal market issues legislative framework manufacturers marketing practices marketing standards Member minimum harmonisation misleading national courts national laws non-binding Paper on Consumer parties principle private law problem proposed reﬂect regulatory relationship relevant retailers role sector self-regulation signiﬁcant slotting allowances soft law speciﬁc stakeholders sufﬁcient sumer supplier techniques tion unfair commercial practices vertical agreements Vertical Restraints