The fourth medium: how to use promotional literature to increase sales and profits

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Dow Jones-Irwin, 1986 - Business & Economics - 226 pages
Explains how to plan, set budgets for, and evaluate promotional literature, shows how such literature can reduce sales costs, and includes advice on outlining, writing, editing, layout, production, and distribution

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Contents

what is reasonable management of costs and what
21
Managing literature preparation A people
46
Examples of how several organizations
63
Copyright

8 other sections not shown

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