What people are saying - Write a review
We haven't found any reviews in the usual places.
So You Want to Franchise
A TwoWay Road
19 other sections not shown
Other editions - View all
addition advertising analysis antitrust area franchise attorney capital changes CHAPTER chise chisor clearly and conspicuously company-owned outlets competition cost disclosure requirements disclosure statement documentation effective evaluation example existing Federal Trade Commission fiscal Five-Year Business Plan forma franchise agreement franchise broker franchise fee franchise offering franchise relationship franchise sales franchise system development franchised outlet franchisee's franchisor Fried Clams FTC Rule 436 industry initial investment liabilities logo marketing plan material ment named franchise business national franchise system number of franchises obtain operating manual opportunity paragraph person phase potential franchisees problems product or service profits prospective franchisee purchase quality control reasonable basis registration regulations regulatory representation sell servicemarks Sherman Antitrust Act signage specific start-up subfranchise success system administration system grows system identity term termination test marketing tion trade secrets trademark protection Wall Street Journal