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Effective Sales Promotion Techniques
How to Use Direct Mail Successfully
How to Make Your Sales Letters Produce Results
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A. C. Nielsen accounts adver advertising campaign agency appeal audience basic brand budget buyer buying catalog cent Chartreuse Liqueurs company's competitive consumer copy cost customers dealers desired develop direct mail display distributors effective effort factors facts firms forecast give home office ideas industry interest job analysis jobbers kind mailing pieces manufacturers maps marketing research materials ment merchandise methods motivation number of calls objective package performance personnel point-of-purchase points Polaroid Corporation prepared presentation problem profit prospects reports retail Robert Zinn sales aids sales executives sales force sales interviews sales letters sales manager sales meetings sales organization sales promotion sales quotas sales territories sales training salesman's territory salesmen self-management selling techniques speaker specific speech successful sumer supervisors talk tests theme tion tive trainer type of product user benefits various vertising visual