The Innovator's Dilemma: The Revolutionary Book that Will Change the Way You Do Business
In this revolutionary bestseller, Harvard professor Clayton M. Christensen says outstanding companies can do everything right and still lose their market leadership -- or worse, disappear completely. And he not only proves what he says, he tells others how to avoid a similar fate.
Focusing on "disruptive technology" -- the Honda Super Cub, Intel's 8088 processor, or the hydraulic excavator, for example -- Christensen shows why most companies miss "the next great wave." Whether in electronics or retailing, a successful company with established products will get pushed aside unless managers know when to abandon traditional business practices. Using the lessons of successes and failures from leading companies, The Innovator's Dilemma presents a set of rules for capitalizing on the phenomenon of disruptive innovation.
Sharp, cogent, and provocative, The Innovator's Dilemma is one of the most talked-about books of our time -- and one no savvy manager or entrepreneur should be without.
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"The Innovator's Dilemma" shows the reader the different challenges that a person must face if they want to make a change in the system they are working with. And how for some of those who face the challenges, and stand by their thoughts and plans, results can be not only personally rewarding, but also a great hit (commercial and scientific) for the organizations they work in. It cites several examples on how different ideas were initially rejected and ended up being the heroic super-ideas that eventually saved or made the companies continue with their success.
Innovation drives success in business. This book focuses on the concept of "disruptive technologies" and the abandonment of traditional business practices when it comes to research and development. - Recommended by Justin, Marketing Club President
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The Innovator's Dilemma: The Revolutionary Book That Will Change the Way You ...
Clayton M. Christensen
No preview available - 2011